Markets | 2 years ago

Microsoft Corporation (NASDAQ:MSFT) Next Step In Continued Rivalry Against Competitors

It’s been subtle, yet booming at the same time, how Microsoft Corporation (NASDAQ:MSFT) has amped up its position in the smartphone industry, making the tech giant capable of taking on popular Operating System devices, such as Android.

The next step that Microsoft has revealed, revolves around the lock screen of an individual’s smartphone. The feature in question is users, now are able to access Cortana, through a single swipe from the opening screen.

However, the usual command, “”, which can be used on Microsoft Devices, will not yet be usable on any devices other than the company’s own.

The significance of this new feature on Android Devices

The good thing about Android devices is this new feature is easy for Microsoft to incorporate into the devices, without causing technicality issues with consumers. Furthermore, through easy access to Cortana, is it highly likely that Microsoft will be able to drive a substantial number of individuals to join up with Microsoft Cloud services.

This is a smart move on behalf of Microsoft, due to the fact that most of the time, the only smartphone rivalry that individuals are focused on, it the mainstream Alphabet inc. (NASDAQ:GOOGL) Google Vs. Apple Inc. (NASDAQ:AAPL) iPhone devices.

However, as the market is being enhanced, Microsoft is slowly becoming more of a necessity in both of these Operating Systems, which substantially is improving the tech-giants own standings in the smartphone world.

What about the Windows Smartphones

There is substantial criticism towards Microsoft, regarding the company’s own operating system in the Windows Smartphones, which did not take to market quietly the way, which the computer version did.

However, despite the share for Windows 10 mobile devices being a mere spec on the market graphs, the company admits, that their focus is not being placed on the Operating System platform, but rather in that of the cloud.

Microsoft stock closed on Wednesday at $62.50, after witnessing a decline of $0.03 or 0.05%

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